How does the design process work?
Meet & Brief
It all starts with a conversation. Together, we build the creative brief - the goal of the project, brought to life by your vision and our experience. Whether it's big or small, we determine the strategic direction of the design or the problem to be solved. This includes the target audience, timeline, budget, what products and services meet your needs, and what you want (or don't want)!
Research & Exploration
Before we jump into the visual development, we want to pinpoint engagement with the community you are trying to reach. If it's advertising or recruitment, we explore the target audience and their engagement and needs. If you're a business, where are your competitors reaching out, and where are they missing? For projects like infographics, knowledge transfer & education, we need to be sure the information is going to be accessible. We also explore alternative solutions for problems that need to be solved.
Concepts & Ideas
Now for the fun part - making initial concepts and rough drafts. Depending on the project, this could be rough concepts for a logo, a mock-up of a report, stylized illustrations for a webpage, or layouts for banners and brochures. The focus on this stage is direction: getting the feel, mood, and artistic style of the project just right.
Development & Experience
We take it from here, refining and developing those early concepts and expanding on the direction and concepts touched on earlier in the design process. The project takes shape and most pieces fall into place with consistency and polish.
Revise & Conquer
Sometimes, the design process concludes there and we have a finished project. But more realistically, there are adjustments and tweaks to the final design: changes in text, font weight, images, or spacing that bring the project in perfect alignment with your goal.
Deliver & Distribute
Now that you're happy with the final product, we send over the digital deliverables - logo files for all your uses, presentations and reports, social-media ready images, or print-sized files. If this is a physical product (business card, banner, vehicle decal, packaging design), we can send these files directly to a vendor partner for print, or advise on the services and distributors that best match your needs.
How does the revision process work?
Collaborating for the best product
Revisions are collaboration - it's a consistent conversation back and forth to make sure projects are on track and everything looks sharp. To keep things clear and avoid confusion, we try and make the revision process as clean as possible. Typically a project will have 3 rounds of revisions: during the concepts, after the refining, and one last check right before print. Having all of the changes needed in one document or sent by one person is the best way to make sure everyone on your team and ours is on the same page and each necessary adjustment gets made.